The story behind elef.
When Lieven was on holiday in Italy for the first time in 2023, he visited the town of Limone sul Garda - in the narrow streets crowded with people, there was a small perfumery where he bought his first designer fragrance.
This perfume accompanied him throughout the entire trip and still brings back memories of that carefree day in the blazing sun on Lake Garda.
This was the start of his passion for fragrances - his collection grew and continues to grow.
After some time, he decided to start creating his own fragrances and found it fun to create certain moments and memories in the form of a scent.
This is how elef. Fragrance was born - "e L e F " stands for Lieven's two initials and was founded in 2025 with the vision of bringing out special moments and memories of life as a fragrance.
The Mission
We want to create fragrances that bring all of life's memories and moments to life in scent form.
Each fragrance is handcrafted with love and care to leave a lasting impression – timeless, minimalist, luxurious and unisex.
The slogan: "Capture Moments, Create Memories" reflects the brand's goal and philosophy.
Whether it's the first vacation in Italy, opening a pack of chewing gum in your youth, or the warmth of a cozy evening in the cold season - we create fragrances that capture these moments and make them come alive again and again.
The Vision
elef. Fragrance aims to become a globally recognized niche brand that is seen more as an experience brand than a perfume brand and that stands out from other brands through its unique creations.
We want people to connect our fragrances with their favorite moments and memories, taking a little journey with every spray.
The founder
Lieven Flohr is the founder and the man behind elef.
Apart from loving working on new fragrances and elegance, he enjoys going to the gym to contrast his delicate passion.
His knowledge of copywriting and marketing helps him to clearly communicate his visions with elef. and to make the right people happy with his fragrances.
Our Ethics
We at elef. are against any kind of fragrance twins and modifications.
All formulas are created by us, mixed by us, tested by us and approved by us.
Our creations are inspired by our moments and memories – not by other fragrances on the market.
We use a blend of essential oils, absolute oils, isolated molecules, synthetic molecules, CO2 oils and resins.